For the past 10 years i’ve owned and ran an agency called Daughter Studio–leading creative, helping plan strategy and being at the sharp end of the new business rollercoaster. The years before I was just a creative thinking like a creative but my experiences over the last decade have shaped someone who can lead, mentor and deliver.

From creating campaigns that contributed to Rolls-Royce Motor Cars' most successful year ever, to repositioning the second-hand clothing market for Barnardo’s, and launching the new kombucha drink Hip-Hop—which saw a 69,000% increase in sales—my goal is always to produce distinctive, beautifully crafted work that finds a unique space in the market for each brand.